Pepsi

Initially partnering with DI to create a unique brand experience within Sofi Stadium, our relationship transformed into a variety of executions in various other stadiums. With a similar request to transform their existing fan deck in AT&T Stadium, it was soon apparent that the experiences within both stadiums would be drastically different from one another, but united through shared attributes physically brought to life in the Pepsi brand.

Within Sofi Stadium—an LA venue with very strict brand and visibility guidelines—Pepsi sought to transform the largest of the open-air concourse spaces with a massive brand activation using LED lighting, ambient soundscapes, an AR-experience kiosk, and a large illuminated globe logo. Flanked on both sides with large signs, the existing white stucco was meticulously transformed by the addition of hand-painted murals.

Unlike any other stadium partners, Pepsi sought to transform their suite. Rather using than the small 16-fan spaces, Pepsi’s suite was transformed into a double “super suite.” Coordinating the changes with AOR HKS, we transformed this large space into one completely unique to Pepsi, including their own proprietary beverage station to serve the rare Pepsi Nitro.

At AT&T Stadium, Pepsi was due for a refresh of their existing fan deck on the upper concourse. With wide views to both the bowl and exterior, we transformed a flat open area into a lively space equipped with a bar, raised bleacher seating, drink rails, and modern graphics. Tying in elements from their design direction for Sofi, red and blue “fizz spheres” have become the standard execution across all stadium and arena venues.

Design: Chance Johannsen & Derrick Riley
Creative Direction: Lyndee Trost
Architect: HKS
Suite Photography: Derrick Riley
Sofi Stadium Video: Motive
Fabrication: Dimensional Innovations