State farm arena
With the renovation of State Farm Arena, DI was tasked with coordinating branding elements and spaces for nearly all of the sponsors throughout the venue.
In addition to another Creative Director in charge of Naming Rights Partnership elements, three additional Cornerstone partners were each given a series of spaces on each level, to be activated at their own liking, including Budweiser, Kia, and Verizon. Additional sponsorship areas included Constellation Brands (Svedka, Casa Noble, & Modelo), Harrah’s Cherokee Club Casinos, Atlanta craft brewer Scofflaw Brewing Company, Crown Royal, and Georgia’s Own Credit Union, with continued development with both State Farm and Delta Airlines.
The project included creating arena-wide design intent in coordination with the architect HOK, development of project and signage standards, and the creation of unique but cohesive space each reflective of their brand’s distinct messaging.
Design: Lyndee Trost & Derrick Riley
Creative Direction: Rick Smith
Photography: Alex Grigsby
Fabrication: Dimensional Innovations, Altair, Goodman.