Design lead for three premium clubs within the Atlanta Falcons' Mercedes Benz Stadium. DI was hired in tandem with tvsdesign to create a luxury brand experience to celebrate the history and future of Mercedes-Benz and AMG.
Our team worked to select all finishes, furniture, textiles, signage, and branding to craft a space which truly reflects Mercedes Benz.
Schematic Design was lead by Dimensional Innovations directly with a team from Mercedes & AMG, with tvsdesign as the AOR to finish out construction documents on through the opening of the stadium.
The largest of Mercedes-Benz's three clubs, this field level club is designed to invoke the language of the whole Mercedes-Benz product family. Serving 2,400 fans per game, three bars and six concession stands are given a premium-level finish with a variety of seating spaces and an outdoor patio opening directly to the 50 yard-line.
Adjacent to the Mercedes-Benz Club, this VIP club space provides upscale foodservice to 700 premium ticketholders. Designed to convey the performance & speed of the AMG brand, finishes are darkened and polished, while working within the existing family in the neighboring club.
The most premium space within the stadium, the Gullwing Club acts as the main area for Owner's Level Suites, including Atlanta Falcons owner Arthur Blank. The space has been finished to meet this level of exclusivity, with rosewood paneling, Cararra marble, and luxurious upholsteries, including a signature Maybach pillow on each chair.
Dimensional Innovations: Derrick Riley, Ryan McDonald, Kent Schumaker
tvsdesign: Donna Childs, Mark Carter, Natalie Born
Creative Direction: Jeremy Williams & Asher Johnson
Photography: Brian Gassel & Alex Grigsby