minnesota vikings — vikings voyage fan experience

As part of the Minnesota Vikings new home at US Bank Stadium, the Vikings Voyage dives into the legacy of the players, teams, and coaches. It gives fans the opportunity to test their skill against various players and a feel of what it's like to play on the field, all through RFID-equipped digital activations.

The basic narrative divides the 10,000 square foot space into three zones: The Forge, The Fleet, & The Fight. Each space features an array of activations to challenge a fan's physical skill, knowledge of the team, and to rally them around the Vikings Family.

Design: Samantha Davis, Derrick Riley
UX: Monica Roesner
Creative Direction: Scott Dewald, Jeremy Williams
Photography: Alex Grigsby
Fabrication: Dimensional Innovations